"Alex has been a Print-On-Demand evangelist since early 2013 when he was on the founding team of Teespring, a platform that pioneered social commerce with custom products. He led the scaling of Teespring's cutting edge digital on-demand garment printing and fulfillment operation from zero to tens of thousands of garments per day. This is where he saw the opportunity to radically transform the antiquated Branded Merch space.

He left Teespring in 2017 to co-invent a new Direct-To-Garment digital textile printing system called OvalJet. After leading product development for 3 years, Alex and 240 Tech sold and implemented 15+ systems across the United States. It is currently one of the fastest and highest quality closed-loop Direct-To-Garment systems in the world.

Both of these experiences gave Alex a deep understanding of the gap between ECommerce Print-on-Demand space and the traditional Branded Merch industry and this led him to found his own venture, Merchadise in late 2020. Merchadise is a full service ECommerce Branded Merch ecosystem that creates unparalleled merch experiences for established brands and affinity groups. 

Merchadise's cutting edge on-demand and made to order production and fulfillment systems produce premium retail quality 1 of 1 garments and ship directly to the buyer, eliminating the need for pre-produced inventory and creating a more sustainable and efficient supply chain. Their latest advancements with NFC-enabled connected products allow brands to create revolutionary digital-to-physical and physical-to-digital experiences for their fans."